Film Focus
Allora Cocktails
2001: A Space Odyssey
All Star Sports Centre
Dazed & Confused- Between Notes
Bar Brat



About Me

Hi! My name is Laurie Thom, and I am a Junior Graphic Designer. I prioritize consistency and visual storytelling in my work, aiming to create accessible and impactful designs that leave a lasting impression on your customers.


Publications

The Feminist Word, Issue 7 My painting “In Bloom”, is featured on page 9. 


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Allora Cocktails  

BRANDING, PACKAGING DESIGN
Allora Cocktails specializes in artisanal RTD (ready-to-drink) cocktails with a unique twist: the rim. You can’t miss the best part of a handcrafted cocktail (the rim) so we include it with every drink.







Problem

How to position Allora Cocktails as the “go-to” RTD, while complying to LCBO guidlines, and appealing to our French and English speaking consumers. 






Solution


To help Allora Cocktails stand out in such a saturated market, we added premium flavours, thoughtful designs, and the addition of a flavoured rim. This will make us appealing to both younger, trend-focused consumers, older, sophisticated demographics, and all who are looking to rim up their summer.  








Pattern


To make Allora Cocktails stand out, each flavor features a uniquely designed tile inspired by its key ingredients. These tiles work solo in branding or combine into funky patterns.






The tile idea was sparked by the intricate, playful designs I spotted in Italian homes. They're as vibrant and bold as Allora's cocktail flavors. 

Fun fact: I loved them so much, I got a similar one tattooed on my shoulder in Rome!









Packaging


The cans will be sold in a 6-pack, having 2 of each flavour. 
The packaging showcases the pattern associated with each flavour.








Merch


We have a branded beach towel and bandana that comes with the purchase of a 6-pack!








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